Britton Manasco

What do I do?

I help companies produce value-rich content -- white papers, case studies, executive presentations -- to position them as thought leaders and generate demand.

As founder of Manasco Marketing Partners (www.ManascoMarketing.com), my content and communications work enables clients to more powerfully articulate their market opportunities, value propositions and business solutions as well as reach out to key market influencers.

Prior to launching Manasco Marketing Partners, I was a consultant for Prime Resource Group (which specializes in sales performance consulting for companies engaged in a complex sale), Knowledge Capital Group (which focuses on analyst relations for enterprise technology companies), and Peppers and Rogers Group (which specializes in "one-to-one," relationship marketing for F500 companies).

I am producer of the thought leadership strategy blog Illuminating the Future and the executive journal, Elevation Quarterly.

In addition, I've written for Harvard Business Review; The New York Times; CIO Magazine; Intelligent Enterprise; CNET/ZDNET; Marketing Management; Sales and Marketing Management; 1to1 Magazine; Far Eastern Economic Review; Reason Magazine; and many other media outlets worldwide.

I'm also contributing author for the book Influencing the Influencers, which focuses on the payoff for analyst relations, and High Performance Marketing, which offers a disciplined approach to investing in and managing marketing results.

You can reach me at 512-415-7936 or via email at BrittonManasco@aol.com. Visit Manasco Marketing Partners at www.ManascoMarketing.com